Emi, where did your brand name, Noei, come from, and what does it mean?
Noei comes from using a letter from each of my family's given name. I can't see them often because they live in Japan, but my heart stays with them.
How long have you been creating these pouches/pocket mirrors/wristlets etc.?
5 years.

Where did the idea come from?
I learned to use a sewing machine as a part of my school curriculum in Japan. My first project, a drawstring pouch wasn't successful, but it made me want to try harder. Since then, I have explored sewing on my own. I have never received any professional training.
How do you choose your fabrics and designs?
All my items are designed by me. I usually start sketching, then try the pattern many times until I am completely satisfied. I visit lots of fabric stores to see new designs, colors and textures.

Do you have any advice for someone wanting to start their own line of handmade items?
I am still new with what I am doing and am learning every day. I can't give you much advice yet, but all I can say is that if you have something you're passionate about, start planning now. Life is shorter than you think. Just enjoy what you like.

Emi has been a Paper-Ya team member for nearly 6 years, and we're lucky to offer most of her wonderful products!